Choice is the only tool we have for achieving fulfillment in life, allowing us to be masters of our worlds. Sometimes the path in front of us is simple and meaningless, such as choosing Coke or Pepsi; but often we are faced with life-changing choices, such as whether to say in or leave a relationship, move house, take a new job, save or spend. Behind every choice is the quest for our own contentment. But how do we choose our goals in life and decide what will make us happy?
About the Author
About the Author: The Director of the Global Leadership Matrix initiative, Sheena Iyengar has been studying the perception and response of people to the choices they face for over two decades now. Her research on the cultural differences in decision making stirred worldwide attention and fetched her the prestigious Presidential Early Career Award For Social Scientists in 2002. Her other popular books include Medium of Exchange Matters: What's Fair For Goods Is Unfair For Money, Optimism And Fundamentalism, etc.
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