About the Book
The decade leading up to the COVID-19 pandemic witnessed the rise of platform business models as they drove stock market gains and extended their influence across economic and political activity.
The pandemic has accelerated these platforms further. Apple, Google, Alibaba and Amazon have made strong inroads into the health-care industry. When most supply chains were reeling under the effects of the pandemic, Amazon continued unabated and even took on governmental functions. The market dominance of Apple and Google was perhaps most starkly observable in their ability to create a global contact tracing infrastructure. And even as the US-China trade war heats up, Alibaba's Electronic World Trade Platform continues to work with countries across Africa, Europe and Asia to create a new infrastructure for global trade.
Platform Scale: For a Post-Pandemic World explains the inner workings of platform business models and their ability to scale rapidly. The ideas in this updated edition illustrate the importance of platform business models, the forces that power their rapid scale and the factors that will cement their dominance in a post-pandemic world. The book serves as a maker's manual, helping executives design and build platforms, and provides a lens to analyse the shifts currently underway and their implications for future platform-scale businesses.
Sangeet Paul Choudary is the bestselling author of Platform Revolution and the founder of Platformation Labs. He has advised the leadership of more than thirty-five Fortune 500 firms and has been selected as a Young Global Leader by the World Economic Forum.
Sangeet's work on platforms has been ranked by Harvard Business Review as one of its top-ten strategy articles ever, alongside the works of Michael Porter, Clayton Christensen and others, and has featured on four occasions in HBR's 'Top 10 Must-Reads' compilations.
Sangeet serves on several boards and committees, including the global innovation council of the ING Group; the advisory committee to the Ministry of Housing and Urban Affairs, Government of India; the WEF's Global Future Council on Platforms; and the board of the ASEAN Financial Innovation Network. He has also served as an entrepreneur-in-residence at the INSEAD Business School, and as the co-chair of the MIT Platform Strategy Summit. He is the youngest-ever recipient of the IIMB Distinguished Alumnus Award, as well as a frequent keynote speaker at leading global forums, including the G20 Summit, the World 50 Summit, the United Nations and the World Economic Forum.
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