Why has communications become one of the core functions of an organization?
How can a CEO use it to their company’s best advantage?
Gayatri Rath and Paarul Chand bring over fifty years of combined experience in corporate communications and the media industry to this essential CEO’s handbook to answer these questions and more.
A Question of Trust not only emphasizes why corporate communications is an integral part of any organization but also how it can be marshalled for trust-building and growing brand value, even in times of unprecedented crises such as the Covid-19 pandemic.
Packed with data and valuable insights from global corporate communications leaders, this book is a go-to for CEOs and business leaders looking to consolidate their brands and cultivate trust.
About the Authors
Gayatri Rath is a journalism alumnus of the Indian Institute of Mass Communication and is a practising communications and marketing professional. She has a passion for inclusion – both in society and at the workplace. Gayatri lives with her family in Gurgaon, India.
Paarul Chand is Editor-in-Chief and Partner at PRmoment India (www.prmoment.in), a digital magazine for the PR industry in India. An Indian Institute of Mass Communications alumnus, Paarul started her career as a television journalist in 1993 and reported for CNBC India’s ‘India Business Report’ (BBC World Service Television’s first India-based news show with Network 18) and later for ABNi-Dow Jones and Economic Times TV (ETNow). A mental health activist and news junkie, she lives in Gurgaon with her family and fur baby.
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